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Once you have reached 3,000 coins you can choose one of the following rewards: *
A special gift from The Mall Luxury Outlets collection 
An original accessory that will accompany you whenever you want
An aperitif for two 
The typical scents and local tastes in a pleasant aperitif at our Food Lounges
A collectible book 
The images that have influenced visual art throughout history
*upon availability

The Mall Luxury Outlets Collection

You can choose from one of the following rewards:*
A special gift from The Mall Luxury Outlets collection 
An original accessory that will accompany you whenever you want
A lunch for two 
The typical scents and local tastes in a pleasant lunch at our Food Lounges
A collectible book 
The images that have influenced visual art throughout history
The choice of an exclusive experience from our catalog 
*upon availability

You can choose from one of the following rewards: *
An item of Italian design 
The beauty of the Italian manufacturing is intertwined with tradition and excellence
A fine wine from the cellar of the Food Lounge of The Mall Luxury Outlets
The choice of an exclusive experience from our catalog
*upon availability

Angela Carpio, an expert image consultant, will provide you with style advice based on your skin color, face and body shape, in order to best enhance your figure and balance your proportions.
The image consultation can be done face-to-face or online (theoretical workshop format). You can choose among: color analysis, to determine which season you are, figure analysis or face analysis.
Valid for one person 
Duration: one hour 
Location: Florence or online 
Advance notice: at least 2 weeks. For the online experience: 72 hours 
Period: all year round, excluding August and the period between December 10 and January 15

Image Consultation

Helvetia &amp; Bristol Spa is a well-being retreat in the heart of Florence, built on the remains of ancient Roman baths. 
The “Romance Bath” experience includes entrance to the Roman Baths for two people.
Valid for two people 
Duration: approx. 4 hours 
Location: Helvetia &amp; Bristol, Florence 
Advance notice: at least 24 hours 
Period: all year round

Spa Day in Florence

The experience includes a tour for two on the current exhibitions, accompanied by a professional tour guide.
Visit the <a href="https://www.palazzostrozzi.org/">Palazzo Strozzi website</a> (<a href="http://www.palazzostrozzi.org">www.palazzostrozzi.org</a>) to find more details about upcoming exposition.
Valid for two people 
Duration: 1 hour 30 minutes 
Location: Palazzo Strozzi, Florence 
Advance notice: at least 5 days 
Period: based on the duration of the exhibitions

Tour of Palazzo Strozzi

Aquaflor is an exclusive perfume house, which represents Florentine art and tradition in the creation of perfumes.
An Aquaflor Specialist will reveal the secrets and techniques of artistic perfumery. During the session, you will have the opportunity to visit the perfumery, museum and boutique, learning about perfumery techniques and creating your own personalized and unique home fragrance.
Valid for one person 
Duration: 1 hour 30 minutes 
Location: Borgo Santa Croce, Florence 
Advance notice: at least 10 days

Create a Fragrance

The iconic Cibrèo, a famous name in Florentine catering, is introducing an innovative dining concept at the historic Helvetia &amp; Bristol Spa in Florence, including a new Cocktail Bar. Here, you can choose beween two fascinating and interactive experiences linked to the concept of fine drinking:
<ul class="ul1">
<li class="li2">Mixology Experience</li>
</ul>
At the Cibrèo restaurant you will discover the secrets of the Negroni cocktail, invented in Florence in 1919, in both its traditional form and the Cibrèo variation. Cocktail tasting also included.
<ul class="ul1">
<li class="li2">Wine Tasting Experience</li>
</ul>
In the Winter Garden at the Cibrèo Caffè, together with a professional sommelier, you’ll have the opportunity to taste wines with distinctive sensory characteristics, accompanied by snacks.
Valid for two people 
Duration: 1 hour 30 minutes 
Location: Helvetia &amp; Bristol, Florence 
Advance notice: at least 5 days

Cibrèo Experience

The practice of golf in Florence began in 1889, thanks to the large British colony that built an 18-hole course just north of the city. In 1934 the incredible Ugolino Golf Club was founded and has represented golf in Florence ever since.
The experience includes two entrances to the practice green with balls, a one-hour lesson for two people and a pleasant aperitif.
Alternatively, for experienced golfers, the reward consists of one free green fee.
Location: Ugolino Golf Club, Florence 
Advance notice: 72 hours 
Period: all year round, excluding Mondays and the last two weeks in January

Ugolino Golf Club Experience

Since the 1930s, the city of Sanremo has been home to a precious gem: the Ulivi Golf Club, 18 holes set on a hillside surrounded by olive and mimosa trees overlooking a crystal-clear sea.
The experience includes an hour-long golf lesson for two people, followed by a delicious lunch on the panoramic terrace of the restaurant. The meal includes an appetizer, a first or second course and a half-liter of the local Pigato wine.
Valid for two people 
Duration: approx. three hours 
Location: Ulivi Golf Club, Sanremo 
Advance notice: at least two weeks

Ulivi Golf Club Experience

La Pignese, one of the oldest restaurants in Liguria, is located in the ancient fishing village near the old port in Sanremo, between Piazza Bresca and Piazza Sardi, surrounded by outdoor terraces and orange trees.
An unforgettable experience in a location steeped in history, which includes a tasting menu comprising a welcome drink, appetizer, second course, fruit or dessert, coffee, water and a selected bottle of wine.
Valid for two people 
Duration: two or three hours 
Location: La Pignese restaurant, Sanremo 
Advance notice: at least 24 hours 
Period: all year round, excluding Mondays

Traditional Ligurian Menu

Angela Carpio, an expert image consultant, will provide you with style advice based on your skin color, face and body shape, in order to best enhance your figure and balance your proportions.
The image consultation can be done face-to-face or online (theoretical workshop format). You can choose among: color analysis, to determine which season you are, figure or face analysis.
Valid for one person 
Duration: one hour 
Location: Florence or online 
Advance notice: at least 2 weeks. For the online experience: 72 hours 
Period: all year round, excluding August and the period between December 10 and January 15

Helvetia &amp; Bristol Spa is a well-being retreat situated in the heart of Florence and built on the remains of ancient Roman baths.
The “Relax e Sapore” experience includes the entrance for two people to the Roman Baths (Calidarium, Aquae, Sudatorium, Frigidarium, Tepidarium Lacus Quietis, Relaxation Room and Gymnasium), two 20-minute Aquamotus treatments and a detox aperitif at the Cibrèo bar.
Valid for two people 
Location: Helvetia &amp; Bristol, Florence 
Advance notice: at least 24 hours 
Period: all year round

Spa and Aperitif in Florence

A fun experience to discover the secrets of making pizza or fresh pasta. ToscaNino is a project that involves the internationalization of typical Tuscan products through the involvement of over one hundred local producers. Here you can choose between two different cooking lessons:
<ul class="ul1">
<li class="li2">Learn how to make pizza: the chef will teach you to knead and roll out the dough to prepare an exceptional pizza, with seasonal ingredients, fresh and delicious.</li>
<li class="li2">Learn how to prepare fresh pasta: a great experience to learn how to make authentic Italian pasta with a professional cook. Using fresh and high-quality local ingredients, you will also have the opportunity to learn how to prepare a delicious homemade pesto.</li>
</ul>
Duration: approx. 1 hour and half 
Location: The Mall Firenze 
Advance notice: 72 hours 
Period: all year round, at 10am-12pm or 4pm-7pm

Show Cooking at The Mall Firenze

SE·STO restaurant offers a blend of Mediterranean and contemporary cuisine in a unique setting: the result is a culinary experience with progressive ideas, in an elegant glass structure that extends over two large terraces overlooking Florence. The experience includes a tasting menu.
Duration: approx. 4 hours 
Location: SE·STO, Florence 
Advance notice: 24 hours 
Period: all year round, at dinner time

Dinner With a View of the Arno

An experience inspired by Italian and Tuscan traditions at Salotto Portinari Bar &amp; Bistrot, located in the former residence of Folco Portinari, the father of Dante’s muse Beatrice and later home of Cosimo I de’ Medici. The perfect combination of location and cuisine! 
The restaurant is open all year round and serves a wide variety of dishes. There are also some of the most iconic signature dishes by Chef Vito Mollica such as “cavatelli cacio e pepe” with red prawns and baby squid.
The experience includes a welcome aperitif at the Bar of Salotto Portinari and a four-course dinner with wine pre-selected by the sommelier
Duration: approx. 2 hours 
Location: Salotto Portinari Bar &amp; Bistrot, Florence 
Advance notice: 48 hours 
Period: all year round

Tasting menu In the Heart of Florence

In 2018 the premises of the Antiqaurian Library Gonnelli founded in 1875 and important meeting venue of painters and writers of the time, have been transformed in an admirable restaurant dedicated to the gastronomic high quality culture, with the aim of preserving the atmosphere of a fascinating space where you can live a rewarding and satisfying experience combining food and history.
The experience includes a welcome aperitif, cocktail of your choice from the American Bar or glass of Curveé Royale, appetizer, Florentine T-Bone steak, dessert of your choice from the Selezione Regina, coffee and a bottle of Tuscan wine.
Valid for two people 
Duration: approx. 2 hours 
Location: Regina Bistecca, Florence 
Advance notice: at least 48 hours

Dinner at Regina Bistecca

The practice of golf in Florence began in 1889, thanks to the large British colony that built an 18-hole course just north of the city. In 1934, a beautiful golf course opened on the hills at the edge of the Chianti region, where the incredible Ugolino Golf Club was founded and has represented golf in Florence ever since.
The experience includes:
From June to September:
<ul class="ul1">
<li class="li2">Swimming pool entry for two people</li>
<li class="li2">One-hour lesson for two people</li>
<li class="li2">Aperitif</li>
</ul>
From October to May:
<ul class="ul1">
<li class="li2">Two-hour lesson for two people</li>
<li class="li2">Lunch (excluding wines)</li>
</ul>
Or for experienced golfers with a license
<ul class="ul1">
<li class="li2">Two green fees</li>
</ul>
.Valid for two people 
Location: Ugolino Golf Club 
Advance notice: at least 72 hours 
Period: all year round, excluding Mondays and the last two weeks in January

The Marixx restaurant follows tradition, enhancing it with some elegance and modernity. The experience includes a tasting menu for two at lunch or dinner, comprising six courses, one bottle of wine from a selection, water and coffee.
Valid for two people 
Duration: approx. 2 hours 
Location: Marixx, Ventimiglia 
Advance notice: at least 24 hours 
Period: all year round, at lunch or dinner, excluding Mondays

Lunch or Dinner at Cala del Forte

The Michelin-starred restaurant, Balzi Rossi, run by Executive Chef Enrico Marmo, offers a cuisine with clean and decisive flavors, in which the primary goal to achieve is the perfection of taste, through the use of a few selected ingredients, such as wild herbs and fish, minimal work on the raw material, cooking on the flame and homemade preparations.
The experience includes one lunch or one dinner for two with a welcome aperitif, chef’s tasting menu, water and coffee.
Valid for two people 
Duration: approx. 2 hours 
Location: Balzi Rossi, Ventimiglia 
Advance notice: at least 24 hours 
Period: all year round, at lunch or dinner excluding Mondays and Wednesdays

Michelin-Starred Menu on the Riviera

Thalassio Medical Spa, the flagship of the Grand Hotel Alassio is an oasis of health &amp; beauty harmoniously distributed over three floors.
The &#8220;Wellness Light Lunch&#8221; experience for two people includes an entrance to the Thalassio Medical SPA and lunch, consisting of first course, second course, dessert, water and coffee, at the Restaurant 18.97.
Duration: approx. 4 hours 
Location: Grand Hotel Alassio 
Advance notice: at least 48 hours 
Period: all year round, except seasonal closure

Spa Lunch at the Grand Hotel Alassio

Since the 1930s, the city of Sanremo has been home to a precious gem: the Ulivi Golf Club, 18 holes set on a hillside surrounded by olive and mimosa trees overlooking a crystal-clear sea.
The experience includes an hour of private golf lessons in pairs with master (for the less experienced), or two green fees, practice course tokens and golf car for 18 holes (for licensed golfers). All this is accompanied by a lunch with a panoramic view at the golf restaurant, which includes an appetizer, a first or a second course, half a liter of Pigato wine, water and coffee.
Valid for two people 
Duration: approx. 5 hours 
Location: Ulivi Golf Club, Sanremo 
Advance notice: at least two weeks 
Period: all year round, excluding Tuesdays

We have a surprise for you!

Your rewards

This service can be booked by emailing <a href="mailto:themallclub@themall.it">themallclub@themall.it</a> and is dedicated to those who would like some company during their shopping experience: tailored advice and a step-by-step guide.
The service also includes:
Reserved parking space in the parking lot where you will be welcomed.
Full assistance from The Mall Luxury Outlets staff to book appointments at your favorite stores.
Hands-Free Shopping: feel free to leave your purchases and luggage at the Welcome Lounges whilst shopping.
once a year, excluding sale periods.

The Mall Mate

This service can be booked by emailing <a href="mailto:themallclub@themall.it">themallclub@themall.it</a> and is dedicated to those who would like some company during their shopping experience: tailored advice and a step-by-step guide.
The service also includes:
Reserved parking space in the parking lot where you will be welcomed.
Full assistance from The Mall Luxury Outlets staff to book appointments at your favorite stores.
Hands-Free Shopping: feel free to leave your purchases and luggage at the Welcome Lounges whilst shopping.
Unlimited, excluding sale periods.

This service can be booked by emailing <a href="mailto:themallclub@themall.it">themallclub@themall.it</a> and is dedicated to those who would like some company during their shopping experience: tailored advice and a step-by-step guide.
The service also includes:
Reserved parking space in the parking lot where you will be welcomed.
Full assistance from The Mall Luxury Outlets staff to book appointments at your favorite stores.
Hands-Free Shopping: feel free to leave your purchases and luggage at the Welcome Lounges whilst shopping.
2 times/year, excluding sale periods.

Book a private appointment with the boutique sales staff for a personalized shopping experience in store  by choosing the time slot and day you prefer.
How to book? Choose your brand <a href="https://firenze.themall.it/en/visit-us#booking">below</a>, fill out the form with all your details to make an appointment. Wait for the booking confirmation email and experience shopping dedicated specifically to yourself!

In-store appointment

Storage of shopping bags &amp; luggages for carefree shopping at the Welcome Lounge.

Shopping without worries

Exclusive access to special promotions and private sales of the brands and events at The Mall Firenze and The Mall Sanremo.
You will receive our personalized invitations by e-mail.

Invitation to special promotions

Enjoy a calm and welcoming atmosphere for a spot a relaxation during a day of shopping
access 2 times / year for max. 3 people

Access to the VIP Lounge

Enjoy a calm and welcoming atmosphere for a spot a relaxation during a day of shopping
unlimited access for max. 5 people

Skip the line at the Tax-Free Lounge and participating stores

Skip the line

Birthday gift

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Within 48 hours you will receive confirmation sent to the e-mail address supplied. Please remember to check your spam folder and, if you don’t receive a confirmation e-mail, please contact our Welcome Lounges.

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If you have already completed the procedure by entering the same e-mail during registration, the consents will be displayed in MyArea where you can change them at any time.