What makes Imago Artis Travel so unique?
Experiences are at the heart of what we do at Imago Artis: we offer an enormous variety that encompasses the entire peninsula. We make sure our guests can come into contact with the stories we tell them, and we want them to really feel the emotion. As if we were ‘experience directors’, we design the setting, the lighting, the timings and the wow factor.

What are the most exclusive experiences you offer?
We believe that exclusivity lies not in material value, but in the human component. We strive to ensure that certain experiences keep their magic by staying off the beaten track, and we’re able to do that thanks to our wonderful network of prestigious partners. With us, the doors to noble residences – usually private – open, our guests can admire masterpieces not displayed in museums, have lunch in a historic palazzo, or view the city from the terrace of an embassy.

Which of your experiences are most in demand in Tuscany and Liguria?
In Tuscany we start in Florence and Pisa, then continue to Siena, San Gimignano and the Tuscan countryside, the ever-green Chianti and the Val d’Orcia. The most popular Ligurian destinations remain iconic places like Portofino and the Cinque Terre.

What’s the most important place you can visit with Imago Artis Travel?
For us, it’s not just the place that’s important, but also the person you see it with. Take Florence: the city is dotted with noble palazzi, but discovering the secrets of one, accompanied by a descendant of the family that owns it, is a completely different experience.

Which experiences are your personal favourites?
The Sistine Chapel, where I realised that my goal is to get people excited about the stories told by art; and a private home on one of the seven hills of Rome, a place that’s guaranteed to leave our guests speechless.

What’s the nature of your partnership with The Mall Luxury Outlets?
Our guests can enjoy a unique shopping experience in the two luxury malls, with exclusive discounts and benefits. What’s more, we’ve become a sponsor for The Mall Luxury Outlets golf tournaments, offering some of our experiences as prizes.