International menswear is again the protagonist at the Fortezza da Basso in Florence with a new Fire themed arrangement and 786 brands which anticipate the trends of the coming autumn/winter.
An event not to be missed before treating yourself to an exclusive shopping day at The Mall Florence.
There will be two guest designers: Satoshi Kuwata presenting the first fashion show of his own brand, Setchu, and MM6 Maison Margiela, which has designed a collection entirely dedicated to men for this occasion.
There will also be many events – some by invitation only, others free – including fashion shows, new launches, cocktail parties, and exhibitions, which will bring alive not only the Fortress, but the entire city.
BEST EVENTS WITH FREE ADMISSION
- AN/ARCHIVE: blue r/evolution: Polimoda exhibition at Manifattura Tabacchi with some iconic, contemporary fashion items (open until 15 February 2025, Monday to Saturday)
- 14 January from 6pm to 9pm: cocktail party at Palazzo Mudita for the Scarosso collection curated by Esquire
- 14 January from 4pm to 6pm: cocktail party by Scandinavian Manifesto. Fortezza: Construzioni Lorenesi, ground floor
- 15 January from 11am to 3pm: preview of Kiosk 2.0.1, the evolution of the FabriX AR Tryon Kiosk where you can try on clothes, take selfies and pre-order digital fashion garments. Fortezza: Padiglione Centrale, Top Floor, Stand F4-6
- 15 and 16 January: WP lavori in corso, an exhibition in collaboration with Istituto Marangoni Firenze in the WP Store in Florence
- 15 January at 7:15am meet up in Piazza della Signoria for Knees Up x Pitti Run, a 7 km run with coffee from Ditta Artigianale on arrival.
During breaks between the events, for those who are in Florence because they love fashion must visit the Ferragamo Museum, the Museum of Fashion and Costume of Palazzo Pitti and the Gucci Museum, including the Michelin-starred “tavern” next door and the cocktail bar, perfect for a tasty break in luxury style.
