The elegant universe of The Mall Luxury Outlets now has a virtual space allowing everyone to keep up to date with fashion, beauty and emotions in the palm of their hand! This is all thanks to the new App, enabling everyone to stay connected and informed about brands, events and the latest news from The Mall Firenze and The Mall Sanremo.

An original and smart service, for an engaging user experience in both design and content: within its walls of pixels, in fact, there are not only fun games, original activities and irresistible garments, but also graphics that follow the changing seasons and moods.

Specifically, the App welcomes the user with a wide overview of the news, brands and initiatives, allowing easy selection between The Mall Firenze and The Mall Sanremo. At the bottom you will find the menu containing the main functions, including the gaming section, a playful corner where you can try your hand at quizzes, memory games and interactive treasure hunts. These are beneficial games allowing players to win The Mall Club coins, which users can accumulate in order to access the different levels: Friend, Lover and Ambassador. In the top right-hand corner, you can view your profile in just one click, and to have full access to the loyalty program, made up of unique offers and customized benefits.

Fashion, on the other hand, can be discovered in the Brand section, where users can browse the wide range of brands, learn about their history and geolocate their boutiques; while, thanks to the Explore option, visitors can organize an itinerary tailored to their own style with virtual maps and personalized routes of the stores they would like to visit.

A digital journey, the one usable in the App, combines both fashion and territory: in the top left-hand corner, together with practical information such as timetables and useful contacts, the drop-down menu opens to reveal the unmissable tailor-made services and the fascinating lifestyle experiences which give everyone the opportunity to indulge in exciting escapes from everyday life to discover the excellence offered by the territories where our Luxury Malls are found.

“It is with great enthusiasm that we bring our customers a new tool that allows them to be closer and more connected – says Giorgio Motta, General Manager of The Mall Luxury Outlets – we are constantly looking for original ideas, which contribute to make every moment special for our guests, wherever they are, along a single path of beauty which is both physical and digital. The Mall Luxury Outlets App is an additional service that will allow guests to stay in touch with our Luxury Malls in a more personal, immediate and fun way. And it is precisely from wanting to have fun that the idea came to provide various background colors offering user personalization and create a constantly evolving gaming section: combining functionality, entertainment and allowing users to always discover something new and surprising was our goal. The passion for all forms of beauty and excellence, values that make up our DNA, guides our daily work; our mission is to constantly try to share it, inside and outside our Luxury Malls”.

A further step, this time in phygital format, that The Mall Luxury Outlets has taken to give you a unique and exclusive experience, to be enjoyed 360° wherever you are.

The App is available on both iOS and Android.