Some places are just the result of a good idea, while others have become over time, an essential part of the local identity. For the last 25 years, The Mall Firenze has been both of these things.

Surrounded by the Tuscan hills in an area renowned all throughout the world for its excellent crafts and know-how, The Mall Firenze is celebrating today a meaningful anniversary: an idea which started in 2001 that has expanded to now makes it one of the most popular destinations in the world for luxury shopping.

Over these twenty-five years, The Mall Firenze has had the ability to evolve while maintaining the connection with its roots. From its décor inspired by the colours and materials of this land to the constant valorisation of the best local brands, each element represents the authentic, refined and contemporary Tuscany. A place where the most prestigious international fashion houses coexist with the landscape, culture and lifestyle that make this region unique.

Today, The Mall Firenze is much more than just a simple shopping destination. It is a place where visitors can enjoy themselves, where fashion, hospitality, design and discovery are combined to offer an experience that goes beyond the mere purchase of a product. A starting point to explore the area, but also a tourist destination chosen every year by visitors from all parts of the world who want to experience the local lifestyle made up of beauty, quality and authenticity.

On the occasion of this important anniversary, The Mall Firenze has designed a special celebratory version of its logo to represent the commitment to looking ahead to the future without forgetting its own history.

The celebrations will last until the end of summer with events reserved for the visitors, including the 25 in motion contest from 25 June to 31 August.

A way to invite people to travel precisely as the name of the contest says: for the last 25 years, The Mall Firenze has been constantly evolving, welcoming and inspiring visitors.

The contest rewards members of The Mall Club who make purchases for an amount of at least 250 euro with instant win prizes inspired by the topic of travel and the participation in the final draw of a Fiat Topolino car which will be held in September.