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Pitti Uomo 106, in Florence from 11 to 14 June 2024
All the news on the summer edition of Florence’s menswear fair

From 11 to 14 June, Florence’s Fortezza da Basso hosts the summer section of Pitti Uomo, now in its 106th edition.

The event showcases the Spring/Summer 2025 collections of some 790 brands, 43% of which are from outside Italy. Pitti Uomo confirms its place as a hub for discovering innovations from top labels and exploring interesting and experimental new brands.

Alongside the menswear, there’s also plenty of  lifestyle in the form of accessories and designer objects, which are increasingly present in the offer of top concept stores and boutiques.

This edition’s programme includes some very big names. One of these is Paul Smith, at the centre of a special event on the opening day. Chosen as Guest Designer is the remarkable Marine Serre, whose work stands out for its highly topical style and content.

Unmissable events include the first show of the cult brand Pierre Louis Mascia and the debut of a men’s capsule collection from Plan C, designed by Carolina Castiglioni.

The theme chosen for the publicity campaign and setups is Pitti Lemon, coordinated by creative director Angelo Figus and interpreted by illustrator Giordano Poloni. Poloni’s creative imagination gives us a visionary Lemon City, an ideal destination for the two protagonists of the campaign, just as Pitti Uomo is the perfect place for anyone seeking contemporary style.

(Marine Serre, photos Marc Hibbert)

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