From Luisaviaroma’s mega fashion show to Fendi and ERL, the 104th edition of Pitti Uomo is upon us. This year’s event has been highly anticipated, more than any other year, and it’s ready to take over both the Fortezza da Basso and the entire city. The international men’s fashion show will be held from June 13 to 16 and is marked by the appearance of this edition’s guest designer, Eli Russell Linnetz. Mr. Linnetz is the founder of ERL, a talented artist and the first guest designer in the history of Dior menswear, who has transformed the central piazza into a technicolor movie set for the occasion, where spectators and actors will gather.

The watchword for this edition is “play”, which fuses perfectly with this year’s theme, Pitti Games. Bringing an extra splash of colour is Thai-born and South African-adopted designer Chu Suwannapha, with his installation at the Hall of Nations.

MAIN EVENTS

JUNE 13
– 6 pm: Luisa Beccaria fashion show, at the Frescobaldi garden, a fundraiser event for Corri la Vita (by invitation only)

JUNE 14
– 12 noon: Chulaap special presentation, this edition’s Designer Project, Hall of Nations, Fortezza da Basso
– 6 pm: Valentino Cocktail, celebrating the opening of the new boutique in Piazza della Signoria (by invitation only)
– 9 pm: Luisaviaroma X British Vogue Runway Icons fashion show, at Piazzale Michelangelo (by invitation only)
– 10 pm: Live Authentically, event by U.S. POLO ASSN. with Planet Funk in concert, at Giardino Torrigiani (by invitation only)

JUNE 15
– 12 noon: graduation show of Polimoda of Florence, at the Manifattura Tabacchi (by invitation only)
– 6 pm: Fendi opens the doors of its FENDI Factory, the new manufacturing hub in Capannuccia, a few kilometres from Florence (photo Andrea Ferrari), presenting the men’s spring/summer 2023-2024 collection (by invitation only)
– 10 pm: ERL fashion show featuring the new P/E 2024 collection (by invitation only)