The iconic Peekaboo bag by Fendi celebrates its 10-year anniversary. To mark the event, the brand has decided to pull out all the stops.

Peekaboo is the bag designed by Silvia Venturini Fendi and for the occasion the Maison has launched the campaign #MeAndMyPeekaboo, in which several female icons recount their relationship with this It bag. Five short films capture the personality of ten iconic women of our time, known as the #meandmypeekaboo project. The new images reveal the relationship between celebrities and the Peekaboo, offering an unexpected and intimate point of view.
The Peekaboo bag is both simple and timeless, one of those items that become part of the family history. This exclusive bag is available in Large, Regular, Mini, Micro Peekaboo, Peekaboo Essential and Essentially, each of them adapting to various female needs, but all of them original and made of quality materials. The Fendi Peekaboo appeared for the first time on the catwalk a decade ago for the spring 2009 season, and since then has become a real It bag and a collector’s item.

Fendi has just released the second installment of the video series #MeandMyPeekaboo with a new campaign showcasing three generations of the Kardashian family. The images, which debuted on the social channels of the brand on 11 July, show the trio with Kim Kardashian standing in a grassy meadow in Malibu, with Fendi‘s Peekaboo bags. North West appears in the images with the mini version of the bag. The project marks the first time the three Kardashian women appear together in an advertising campaign.